The recently launched Dacia Logan will compete against second-hand cars on Western European markets, therefore it will not benefit from too much advertising, Luc Alexandre Menard, Renault's head of international operations and Dacia president, told the Auto Show in Paris.
"The car will be bought by young families with low incomes. We are practically attacking the second-hand cars market with Dacia Logan. In France, for instance, transactions with used cars are annually three times higher than those with new ones," stated Menard, who compared the Logan model with discount airlines that are currently thriving in Europe due to their very low prices
Source http://www.zf.ro
"The car will be bought by young families with low incomes. We are practically attacking the second-hand cars market with Dacia Logan. In France, for instance, transactions with used cars are annually three times higher than those with new ones," stated Menard, who compared the Logan model with discount airlines that are currently thriving in Europe due to their very low prices
Source http://www.zf.ro
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